hipsters started off so cool, they were rebellious and different, but now their just another scene
As time progressed, hipster fashion and attitudes diluted to a set of corporized fashion labels. The current hipsters drink PBR and smoke American Spirits, Black and Mild’s, Parliaments, and a majority smoke pot. Haddow writes “The American Apparel V-neck shirt, Pabst Blue Ribbon beer and Parliament cigarettes are symbols and icons of working or revolutionary classes that have been appropriated by hipsterdom and drained of meaning” (2). He too agrees that meanings have been diluted to a fashion statement. Current hipsters may be artistry, spiritual, both, rich or poor, and a variety of different races. A majority of people who are unfamiliar with the hipster culture would describe hipsters as those people who dress kind of “weird” but “trendy.” The differences in clothing now, are that outfits are shorter, tighter, and generally more provocative than the earlier ancestors. Quickly designers caught on to the trend, and created stylish clothing of the same design and sell it for much higher prices. Some designers added elements to the dress in attempts to create unique clothing. For example, a store like American Apparel took twists on the styles, such as adding sex appeal. Some people consider the founder of American Apparel, Dov Charney, to be the Jesus of the current hipster look. Haddow also makes the connection of the lost meanings of today’s hipster generation. He writes:
An artificial appropriation of different styles from different eras, the hipster represents the end of Western civilization – a culture lost in the superficiality of its past and unable to create any new meaning. Not only is it unsustainable, it is suicidal. While previous youth movements have challenged the dysfunction and decadence of their elders, today we have the "hipster" – a youth subculture that mirrors the doomed shallowness of mainstream society. (1)
The original hipsters have nowhere to turn, and are forced to blend with the wanna-be’s that surround them everywhere. The corporizing of hipster styles and attitudes diluted an already diluted realist attitude to almost nothing but a fashion statement.